Member feedback
Simple, structured ways to listen, respond and turn member sentiment into visible action.
Built for golf club leaders
Your GM.
In a box.
One practical collection of tools to help golf club managers lead clearly, run efficiently and deliver a better club experience.
OperationsPeoplePerformanceExperience
Club overviewLIVE
Member pulse+42↑ 8
86%
Today12 priorities
8 completed
“
The quickest way to improve is to know what really needs attention.
Member feedbackA better way to manage
Less firefighting.
More leading.
Golf club GMs juggle members, Boards, staff, courses, finance, facilities, events and expectations—often with systems that were never designed for the job.
The Golf Club GM™ brings the most useful management tools together in one clear, easy-to-use place.
What's in the box?
Tools for the
whole club.
Designed from real golf club experience—not from a generic office-software template.
Club operations
Practical checklists, workflows and task tools built around the realities of running a golf club.
Performance & reporting
Clear dashboards and management measures that help leaders see what matters and act sooner.
Communication
Ready-to-use frameworks for member updates, Board reporting, staff briefs and difficult messages.
Events & golf
Tools for competitions, live scoring, player information and the moments that shape the club experience.
GM decision support
Templates, prompts and proven thinking tools to bring more structure to everyday leadership decisions.
M
The operating principle
“What can be measured
can be improved.”
Good management does not need to feel complicated. Give people clarity, give leaders visibility and give every important action an owner.
Built by a GM,
for GMs.
for GMs.
Created from more than 30 years in international golf.
The concept is led by Andrew Matthews, a PGA Fellow Professional and golf club executive whose career has spanned the UK, Middle East and Asia.
The aim is simple: make the hard parts of running a golf club easier, more measurable and more consistent.
Now in development
Help shape what
comes out of the box.
We are inviting a small number of golf club leaders to test early tools, share practical feedback and help build something the industry genuinely needs.
Join the early pilot