Assess options, identify risks and trade-offs, challenge weak ideas and recommend what it would do as General Manager.
Built for golf club leaders
Your GM.
In a box.
One practical collection of tools to help golf club managers lead clearly, run efficiently and deliver a better club experience.
OperationsPeoplePerformanceExperience
Club overviewLIVE
Member pulse+42↑ 8
86%
Today12 priorities
8 completed
“
The quickest way to improve is to know what really needs attention.
Member feedbackA better way to manage
Less firefighting.
More leading.
Golf club GMs juggle members, Boards, staff, courses, finance, facilities, events and expectations—often with systems that were never designed for the job.
The Golf Club GM™ brings the most useful management tools together in one clear, easy-to-use place.
Available now on ChatGPT
Practical AI advice.
Built to think like a GM.
The Golf Club GM™ is an AI adviser for General Managers, Boards, Department Heads and golf facility leaders. It looks beyond the immediate question, weighs the operational and commercial trade-offs, and recommends a practical course of action.
Try The Golf Club GM™Start with a real challenge
01
Help me solve a real golf club management problem and recommend what you would do as GM.
02
Review this golf club policy, report or proposal and tell me what should change.
03
Give me practical ideas to improve member experience, revenue or operational efficiency.
04
Explain this Rules of Golf situation using the current official R&A/USGA wording.
Create Board papers, Committee reports, member communications, staff memos, SOPs, action plans and management briefings.
For Rules questions, it is instructed to verify answers against current official R&A and USGA sources—not memory or third-party interpretations.
What's in the box?
Tools for the
whole club.
Designed from real golf club experience—not from a generic office-software template.
Member feedback
Simple, structured ways to listen, respond and turn member sentiment into visible action.
Club operations
Practical checklists, workflows and task tools built around the realities of running a golf club.
Performance & reporting
Clear dashboards and management measures that help leaders see what matters and act sooner.
Communication
Ready-to-use frameworks for member updates, Board reporting, staff briefs and difficult messages.
Events & golf
Tools for competitions, live scoring, player information and the moments that shape the club experience.
GM decision support
Templates, prompts and proven thinking tools to bring more structure to everyday leadership decisions.
The Clubhouse Playlists
A soundtrack for
every GM moment.
Six playlists curated for focus, leadership, reflection and the moments that make club life memorable.
01Open on Spotify
Motivation
Energy for the start of the day, the next challenge or the drive into the club.
03Open on Spotify
Boardroom Ready Vibes
Confident background music for preparation, presentation and important conversations.
04Open on Spotify
Reflective Golf Course Walk
Space to think while walking the course and seeing the club through fresh eyes.
M
The operating principle
“What can be measured
can be improved.”
Good management does not need to feel complicated. Give people clarity, give leaders visibility and give every important action an owner.
Built by a GM,
for GMs.
for GMs.
Created from more than 30 years in international golf.
Created by Andrew Matthews, a PGA Fellow Professional and golf club executive whose career has spanned the UK, Middle East and Asia.
The aim is simple: make the hard parts of running a golf club easier, more measurable and more consistent.
Your next question
What would you do
as General Manager?
Bring a real golf club management challenge. Get a practical, commercially aware recommendation.
Ask The Golf Club GM™ The Golf Club GM™ supports management judgement; it does not replace appropriate professional or human review.Now in development
Help shape what
comes out of the box.
We are inviting a small number of golf club leaders to test early tools, share practical feedback and help build something the industry genuinely needs.